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color gamut

Color Matching

Signage Process / 02.10.2019

Color matching has many inherent challenges. There is the visual: what the eye sees; there is CYMK: the traditional four color process used in printing;  there is RBG: what a monitor shows you; and finally there is Pantone: the measurable system we use in print and other media to dictate exact color matching. The printing process has its own unique limitations, as we can’t actually create everything that the eye sees.

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